A first-of-its-kind Pho-focused concept on a mission to spotlight Vietnamese Pho culture to the world
Pho is one of the most widely recognised and unifying components of Vietnamese culture. From North to South Vietnam, Pho exists in multiple variations, ingredients and methods of cooking. Ask any Vietnamese and there’s a good chance they will have a deep yet different relationship with Pho. From the infamous “Hanoi versus Saigon Pho” debate to fond childhood memories about early morning Pho with family. Yet, despite its ubiquity and familiarity, Pho is still often misunderstood abroad and even in Vietnam where little has been done to date to identify and disseminate the culture of Pho.
The founder of MamaPho, Diep Nguyen, decided to change that after noticing a gap in the market after craving her favourite Phos while studying and working in North America. On returning to Vietnam, she travelled all over from North to South for more than year immersing herself to study the lives, stories, recipes, techniques and ingredients of the mamas behind each type of Pho. In 2015,
MamaPho was born as a Pho focused restaurant offering healthy authentic Phos in a modern environment.
Today, MamaPho is home to more than 15 different types of authentic, healthy and freshly-made Pho that cater to today’s modern consumer while paying tribute to Vietnamese mamas as well as the culture, communities and kitchens of Vietnam.